Social Media Skills for AI Agents

The complete set of Claude skills behind Charlie Hills' content system. 350k+ followers across LinkedIn, Instagram, Substack, X and YouTube. 100m+ views per year. All running through one system that starts with the newsletter and flows out to every other channel.

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Contributions welcome. Found a way to improve a skill? Open a PR. Run into a problem? Open an issue.

What are Skills?

Skills are markdown files that give AI agents specialised knowledge and workflows for specific tasks. When you install these in your project, Claude recognises when you're working on a social media task and applies the right patterns, voice rules, and platform constraints.

How Skills Work Together

Every skill reads shared context. The voice-builder skill is the foundation. Every other skill checks it first (via about-me.md and voice.md) before drafting a line.

                    ┌──────────────────────────────────────┐
                    │           voice-builder              │
                    │   about-me.md + voice.md             │
                    │   (read by every skill below)        │
                    └──────────────────┬───────────────────┘
                                       │
                    ┌──────────────────▼───────────────────┐
                    │         newsletter-voice             │
                    │   newsletter-voice.md                │
                    │   (the source every piece comes from)│
                    └──────────────────┬───────────────────┘
                                       │
     ┌────────────┬────────────┬───────┴───────┬────────────┬────────────┐
     ▼            ▼            ▼               ▼            ▼            ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────────┐ ┌──────────┐ ┌──────────┐
│ Profile  │ │LinkedIn  │ │ Video    │ │ Analytics &  │ │Community │ │Standalone│
│          │ │ posts    │ │          │ │ Scoring      │ │          │ │          │
├──────────┤ ├──────────┤ ├──────────┤ ├──────────────┤ ├──────────┤ ├──────────┤
│profile-  │ │post-     │ │reels-    │ │post-scorer   │ │pinned-   │ │hook-gen  │
│ optimizer│ │ writer   │ │ scripting│ │              │ │ comment  │ │content-  │
│          │ │graphic-  │ │youtube-  │ │analytics-    │ │          │ │ matrix   │
│          │ │ designer │ │ thumbnail│ │ dashboard    │ │          │ │niche-    │
│          │ │          │ │          │ │              │ │          │ │ research │
│          │ │post-form │ │          │ │              │ │          │ │gemini-*  │
│          │ │          │ │          │ │              │ │          │ │quote-post│
└──────────┘ └──────────┘ └──────────┘ └──────────────┘ └──────────┘ └──────────┘

See each skill's SKILL.md for trigger phrases, inputs, and dependencies.

Available Skills

| Skill | Description